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CUSTOMER COMPLAINTS
Dealing with customer
complaints plays an important role in managing customers. Customer complaints
are inevitable, no matter how streamlined your business. They must always be
acknowledged and dealt with effectively. By ignoring or dismissing complaints,
you are effectively telling the customer that you don’t value their opinions.
Many business owners see
complaint management as a time-consuming and frustrating process. However, by
developing an efficient system, complaints can be resolved quickly and easily.

When you receive a complaint
from a customer, care should be taken to value the emotions of the customer, as
the nature of the complaint could be a repetition for you but for that specific
customer it is probably for the first time.
Always
listen to solve the problem positively, not just to reply.
Be patient and listen to them first and try to understand their problem. Always
pay full attention to the customer while she/he is explaining about his
problem.
Try to resolve the
problem yourself as far as possible. Do not just keep on transferring the calls
to another executive (if on call) and do not tell the customer to meet another
staff every now and then. Doing this will frustrate the customer and the problem
will become a real big complaint.
The way you treat an
unhappy customer will create an impression about the company giving way to positive
or negative word of mouth. This negative publicity could be very
dangerous for any company. CREATORACADEMY’s course on managing customers will show you positive ways to solve customer
complaints so as to avoid negative publicity. Also you will become an expert in
dealing with any kind of customer complaints.
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