WHO IS A CUSTOMER?

·        A customer is a person or organization that buys goods or services from a store or business.

·   A customer is an individual or business that purchases the goods or services produced by a business. Attracting customers is the primary goal of most public-facing businesses, because it is the customer who creates demand for goods and services. 



CUSTOMER MANAGEMENT

Managing customers is a very wide subject and it cannot be explained in a sentence or two. In reality, no one can give some specific or simplistic ways to manage customers. Each and every business or service provider has to think of effective and innovative ways to attract customers and manage their needs.

In today’s complex business world, a company must ensure it has the right system in place for managing customers.

The implementation of a robust IT system for collecting and collating customer data is necessary for most large companies these days. Even the smallest organization will have a need for some kind of customer management system. Customer Management systems and applications (also known as CRM, or Customer Relationship Management) are used to capture, research and analyse information such as customer behaviour, buying preferences and demographics.
At CREATOR ACADEMY you learn the issues pertaining to Customer retention and loyalty, and explore best practices of customer retention for successful companies. These business aim to retain and develop a core customer base. You will discover how good customer management enables companies to ensure the services they provide are in line with what the customer wants. Importantly, it can also identify further opportunities for growth. 

At the heart of customer management is the customer database. Customer Data is an extremely valuable asset of any business. A business that has clean, correctly formatted and accurate data will be able to provide a good level of service as well as saving time and money.
A well-chosen customer management process should be able to capture customer feedback. This valuable information can and should be used by management. Positive feedback can be built on to offer even more great service and negative feedback can be corrected and acted upon.



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