Importance of Social Media in Modern Business

There was a time when social media was considered by some to be just a passing fad. Something that “the kids” were using, and that businesses could never really benefit from. Over time, the sceptics were proved wrong however as today, there are over 3 billion internet users—and over 2 billion of them have active social media accounts. Popular social platforms have become marketing giants, offering businesses valuable data about their customers and a (mostly) free platform to reach them. Knowing how to properly utilise social media is now an integral part of almost every type of business, and is no longer viewed as optional.


Using the power of social media platforms, business owners and other types of professional organizations are now able to connect with current customers, sell their products and expand their reach even more efficiently and further than before. In fact, there are actually lots of entrepreneurs and businesses that thrive almost entirely on social sites and wouldn't even be able to operate without them.

According to a recent research report, 92% of all registered marketers globally, confirmed that their social media efforts have generated more exposure for their online store. Creator Academy can help equip you with the necessary skills to successfully navigate the social media landscape of today, ensuring effective brand recognition, loyalty and awareness.

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