Using Social Media to Enhance SEO

Social media activity and SEO (search engine optimization) success are closely tied together. This is because the key to online discovery isn’t just the content you produce and post to your social channels; it's also the basic information contained within those accounts, as this what helps direct traffic from search engines. Google tends to rank social media profiles higher in results, so it definitely benefits you to have multiple accounts across different platforms with your company’s name on them.


Let’s also not forget that these social platforms themselves are search engines, too. Facebook users conduct about 2 billion searches per day on the platform, and on Twitter, about 2.1 billion, reported in 2016. That’s a lot of queries. So yes, while it is important to update your site for better rankings on Google searches, it’s time to also focus on your social profiles. The benefit to having profiles on social networks, rank high in searches is that you control the messaging on these platforms, which is great for reputation management. Getting profiles up for Facebook, Twitter, Instagram, YouTube, LinkedIn and Pinterest can help direct traffic to your website as well as allow for better brand control and better SEO management.
Not sure where to start? Creator Academy has a number of unique training programmes and courses that focus on mastering the modern business landscape whether using digital communication platforms or using disruptive innovation. Give yourself a leg-up against the competition and achieve business success today!

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