Great Leaders Inspire

How do you explain when things don’t go as you plan? Or, how do you explain when organisations or individuals are able to achieve things that seem to defy all of the assumptions? For example, why is Apple so innovative? Year after year they are more innovative than all their competitors. In the industry, they have access to the same talent, agencies, consultants and media. Yet, how is it that they seem to be able to offer something different?

As it turns out, there is a pattern in all the great leaders and organisations in the world – whether it is the world renowned organisation such as Apple, or Barack Obama, they all think, act and communicate the same way which is the complete opposite of everyone else.

The difference is, great leaders are driven by a cause or a belief. People don’t buy into the idea of ‘what’ you do. Instead, people buy into the idea of ‘why’ you do it. If you talk about what you believe, you will attract those who believe what you believe. Apple believes in making great products, believes in the simple and not complex, and believes in innovation. Regardless of what job each employee works as in the organisation, these beliefs and values are deeply embedded in each employee, so that collaboratively, they are able to achieve their purpose. This is the secret to the success of most organisations. The same principle can be applied to us as individuals.

Everyone has a ‘why’. Why do you get up in the morning? Why does your organisation exist? Your ‘why’ is the purpose, cause or belief, that inspires you to do what you do. When you think, act, and communicate starting with ‘why’, you can inspire others. Discover your ‘Why’ now at Creator Academy and begin your journey towards a more fulfilling life